Pinterest is a unique platform where people go to be inspired through images and video.
More social media resources for your small business. A few final tips before you start Pinning. If visitors like what they see on your page, they will follow you, visit your website and repin your pins. This will make your campaigns and pages easier to build and much more targeted. Use data from your analytics and your reservation staff’s first-hand knowledge of your guests to build an imaginary person you can refer to when you build your marketing campaigns and social profiles. When you’re building it, refer to your hotel’s customer personas and create a Pinterest brand page they will like. Your ideal guest should enjoy interacting with this brand page. When you get started with marketing on any social network, the first thing you need to do is set up a brand page that reflects your website and what you want to communicate. Set up an excellent Pinterest brand page. Since Pinterest offers such great opportunities for hotels, here are 5 easy ways to get the most from your Pinterest page. Your audience is already waiting for you. Topics like Food & Drink, Weddings, Home Decor and Traveling are extremely popular on the network – they’re all topics that rely heavily on visuals, and Pinterest is the perfect place for visuals. If your hotel isn’t already active on Pinterest, you are missing out. The average Pinterest user spends $179.36 when they follow through on purchases, which is significantly more than the amount Twitter and Facebook users spend. Pinterest drives more traffic than Twitter, Linkedin, Reddit and Google+ together. Businesses have quickly embraced Pinterest, as they found it to be a powerful driver of traffic and a new way to speak to their customers. They reached 150 million users last October. Since its inception, Pinterest has quickly grown to become one of the top social networks. Optimizing your hotel website to encourage visitors to Pin things – a virtuous circleof traffic!. 
Creating and pinning images frequently and regularly. Discovering which boards to pin to and get inspiration from, and how to drive follower counts. How to set up an excellent Pinterest page, from profile pictures to boards. To help your hotel tap into the opportunities Pinterest offers, we’re giving you everything you need to know to get you started. Things on it are, by definition, shareable. 
Pinterest is such a visual platform that it’s perfect for hotels, and it’s very social. Increased traffic, of course, gives you the opportunity to boost your direct bookings. Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website.
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